Law Firm — Personal Injury

Personal Injury Firm Stops Losing After-Hours Leads with AI Intake

The Challenge

A 12-attorney personal injury firm was spending heavily on advertising but losing a painful share of the leads it paid for. Injured people call when the accident happens — nights, weekends, holidays — and the firm's answering service could only take messages. By morning, many callers had already signed with whichever competitor picked up the phone.

Intake that did happen was manual: paralegals re-typed caller details into the case management system, follow-ups lived in personal inboxes, and nobody could say exactly how many leads slipped through.

The Solution

We deployed an AI voice agent trained on the firm's practice areas and intake criteria, wired directly into their case management system.

• ✓24/7 AI voice agent that answers every call, screens for case viability, and books consultations onto attorney calendars
• ✓Automated intake: caller details flow straight into the case management system — no re-typing
• ✓Instant SMS and email follow-up to every qualified lead, with attorney notification for high-value cases
• ✓A weekly lead report showing every call, source, and outcome

The Results

Within the first month, the firm signed cases that came in at 2 AM on a Saturday — calls that previously went to voicemail. Because the voice agent qualifies callers against the firm's actual case criteria, attorneys stopped wasting mornings returning calls that were never viable.

The bigger shift was visibility. For the first time, the partners could see every lead, where it came from, and what happened to it — which let them cut two underperforming ad channels and reinvest in what worked.

“We used to find out on Monday how many people called over the weekend. Now they're already on the calendar.”